ABOUT FASHION PLANET
New York based, Fashion Planet, is the only web site offering a truly comprehensive view of everything that is fashion. Our quarterly online magazine and weekly updated news network combine to cover the fashion industry's collections, trends, business, personalities, and lifestyles with stories and analysis from correspondents in New York, London, Paris, Milan. We also provide daily updates on notable breaking stories as they occur. Our database listing of fashion organizations and individuals is cross-referenced by location and classification, and is designed to allow our users to easily access information on designers, manufacturers, retailers and agencies.
Finally, Fashion Planet Shopping is a virtual shopping center with secure electronic commerce capability, that will offer merchandise in an easy to use format.
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MAGAZINE AWARDS AND NOTABLE
MENTIONS
- USA TODAY's Hot Site Award
- Angel of Fashion Award
- PROJECT COOL's Cool Site Award
- FASHION
AUSTRALIA's Five Star Gold Award
- Noted by Vogue, as the "Women's Wear Daily of Cyberspace"
- Noted by USA TODAY in a cover article with leading picture as "Tres Chic"
Management's
track record of success is recognized by a majority of
advertisers unlike competitors who face significant barriers
to market entry. The management team and their experience is
outlined below:
Burkhard
Hoene - President
and CEO
Burkhard Hoene has more than 16 years of management experience in the fashion industry. Hoene founded Digital Fashion in 1993 to deliver expertise on the use of digital media technologies to the fashion industry. Mr. Hoene is credited with having brought the first fashion site to the Internet, in 1994. In early 1995 Hoene founded Fashion Planet Inc. as a joint venture between Digital Fashion and the Hollywood Internet company; Digital Planet. Hoene began his career in fashion in 1981 at Brooks Brothers, the oldest men's clothing store in America, where he served as the youngest buyer in the Company's history. Mr. Hoene is best known for founding and designing the popular Espionage clothing label, in 1988, covered by over 100 different publications, ABC, NBC, & CBS. In 1992, Mr. Hoene served as Vice President for Merchandising, Design & Marketing of the Tivolie division of Sunkyong Inc. of Korea. Hoene also established the denim division for Harley Davidson in 1993. Hoene brings with him the ability to combine the divergent players necessary to compete in the emerging millennium of fashion in a digital age.
Raymond
DeMoulin -
Managing Director
Raymond DeMoulin joined Digital Fashion in 1997. DeMoulin, formerly a Vice President at Eastman Kodak Company, is widely credited as the "father of the digital age" for having turned Kodak from a chemical company to a digital company, and having founded the Kodak Center for Creative Imaging, the first complete digital imaging school. As head of Kodak's second largest division, The Professional Photographers Division, Mr. DeMoulin became affectionately known in the worldwide industry as "Saint Raymond." Ray DeMoulin's outstanding profit management record is well- documented. He managed Kodak's Professional Photography Division's six-year 200+% sales growth (from $700 million to about $1.5 billion 1984 to 1991). Prior to his retirement from Kodak, DeMoulin founded the Center for Creative Imaging for Kodak in Camden, Maine, as a teaching facility that would assist in the creative integration of digital imaging into all aspects of the photographic industry. On his retirement he accepted an offer from Kodak to be Director of the Center, and he remained in that position until Kodak sold the Center in 1993. He currently serves on the Advisory Board of Corbis Productions, a subsidiary of Microsoft, and continues to consult for Kodak and other Fortune 500 companies. His contributions to the photographic industry have been recognized around the world as evidenced by his over twenty different photography association awards globally. DeMoulin brings with him the ability to lead and manage the Company through a period of significant growth and innovation.
Mark J.
Sullivan - Event
Marketing for Fashion & Technology
Sullivan comes to Digital Fashion from his position of general manager of Style Channel, where he was responsible for all aspects of the Internet joint venture between America On Line and Disney Multimedia, launched in June, 1996 where he negotiated content partnerships, the transaction component of the AOL/Disney contract, and key advertising agreements. Sullivan brings with him 16 years of publishing experience through his association with Fairchild Publications, the leading fashion trade publication house in the world. From 1990-1995, Sullivan was the vice president, group editor and publisher of Fairchild where he successfully managed three separate business publications with combined advertising revenues of $14 million with operating profits of $2.9 million. Sullivan successfully added event marketing to these publications as a tool to increase profits and build market share. Sullivan was also Sportstyle Editor, where he created the concept for Sportstyle TV on ESPN2, and assistant city editor of Women's Wear Daily in the 1980's. Sullivan brings top Fashion Internet management experience and contacts to the Company.
Barbara
DeMoulin -
Operations Coordinator
DeMoulin joined Digital Fashion in 1997, bringing a wealth of experience from both the Internet and the Photography industry. Barbara recently was the founding managing editor for the fashion and style Internet magazine Worldstyle. Worldstyle is based in New York with Offices in Paris and London. She was a partner in Gittings Fine Portrait Studio in Fort Worth, Texas. The company increased sales at 15% per year, and she also received the Master of Photography Award from Professional Photographers of America in July of 1992. From 1984 to 1990 Barbara founded BD Trammel Photography, specializing in location portraiture. Until 1982 Barbara worked at Braniff International Airways, where she held a senior flight attendant position, was employed for special assignments, and worked in public relations. She brings with her considerable proven talents in photography, and in management and production in the fast paced Internet industry.
Greg
Scalese -
Comptroller
Scalese joined Digital Fashion in 1997 to assist in managing the finances, developing the financial projections for new business opportunities, and to assist in raising capital for operations and expansion. Scalese was the financial controller, Northern European region of Western Digital Corporation, where he controlled all financial operational and administrative functions for the $100 million sales subsidiary. Before that, Scalese was finance manager for international sales at Western Digital. Earlier he was a senior financial analyst for Kendall McGaw Corporation, in Irvine, CA, and a cost analyst for Kimberly Clark Corporation in Fullerton, CA. Most recently, Scalese provided financial consulting for the American Hotel Group in the US and Europe. Scalese brings a unique cross of experience in developing the financial operations in both large and small companies focused on the typically explosive technology industry.